Pivot is an all-in-one fitness platform, where you can find trainers, book classes and share health data with fitness professionals. I was the sole designer at Pivot responsible for the creation of the brand and marketing, website and end-to-end life cycle of a mobile application that was launched on Apple App Store and Google Play Store.

Pivot was a niche fitness app designed to solve the juggling of numerous fitness apps an avid gym goer, fitness professional or someone starting on their fitness journey might experience. The idea was to simplify the fitness journey for fitness enthusiasts and professionals by offering a low cost affordable solution that protects fitness professionals.

I designed a complex mobile application with 2 sets of users. The first user set being able to find fitness professionals in their area, purchase lessons and fitness programs and share their fitness journey and accomplishments on a social feed in the app. The other user group being fitness professionals, who were able to manage and run their business from the mobile application, whilst keeping lesson plans and client health data protected.

I designed the Pivot logo and branding, as well as multiple physical assets used at various fitness events across the country. As part of the marketing work I also created multiple digital assets to create engaging social media content using still image and video. Everything was designed from the ground up, using a variety of different design practices and tools.

I oversaw the development of the application from it's initial alpha build through to it's journey onto mobile app stores. An old video of the application demo is below. I was also responsible for the design, build and maintenance of a website that was built and hosted using Webflow to generate leads and promote the application.

You can learn more about Pivot by visiting the website which is currently hosted for free on Webflow.

If you are interested in learning more about Pivot, please reach out.